Reno Media Group Stations

106.9 MoreFM

106.9 MoreFM (KRNO)

KRNO 106.9 FM has been Northern Nevada's top-ranked station for more than 17 years in a row, dominating key listener groups, including Adults and Women 25-54. These women are the decision makers when it comes to buying cars, groceries, furniture, electronic goods and jewelry. KRNO 106.9 FM is also number #1 with at-work listening. The station plays an upbeat mix of "Today's Hits AND Yesterday's Favorites" from contemporary artists like Taylor Swift, Bruno Mars, Katy Perry, Ed Sheeran, P!nk and Maroon 5... plus the biggest artists from the 80s, 90s, and 2000s: Bon Jovi, Prince, Stevie Nicks, Journey, Backstreet Boys; to name a few. The station is named MORE FM to reflect our commitment to playing more music, with less talk. The Workday Kick-Off at 8:15 offers one-hour of nonstop music, followed by "The Most Music for Your Workday"!

Alice 96.5

Alice 96.5 (KLCA)

Alice 96.5 is Northern Nevada's Hit Music Channel featuring Bill and Deanna in the morning. With their motto 'New Music First' listeners will always hear the newest hits and upcoming artists. But in between the new music, Alice still shows their love to artists like Billie Eilish, Katy Perry, Justin Bieber and more. KLCA targets women 18 to 49 and has big community outreach and support. When something happens in the Reno and surrounding areas, KLCA is there!

103.7 The River

103.7 The River (KODS)

KODS has been Reno's home for the greatest hits of all time for more than 30 years. The River starts the weekday with one of the most-listened-to morning shows in Northern Nevada: Panama & Mike in the morning; and KODS is a top choice for at work listening, too. The city where "Hot August Nights" began loves the station that plays The Beatles, Heart, Rolling Stones, John Mellencamp, The Doors, Journey, Aerosmith, Bryan Adams and much more. Playing the big, fun hits from the 60s, 70s, and 80s, The River targets the 35 to 64 demographic and provides advertisers with great options to capture this lucrative target.

SWAG 104.9 & 93.5 Carson City

SWAG 104.9 & 93.5 Carson City (KLCA HD-2)

SWAG 104.9 is a contemporary music station targeting young adults from college age to mid thirties. SWAG features a polished mix of rhythmic and hip hop hits. Key artists include J Cole, Wiz Khalifa, Jay-Z and Drake. The station has state-of-the-art imaging from a cutting edge digital broadcast facility. SWAG can help your business reach more young adults than any other media option in Northern Nevada.

Ten Country @ 97.3

Ten Country @ 97.3 (KOLC)

Ten Country @ 97.3 is Northern Nevada’s new country leader, now starring "Big D & Bubba", live from Nashville, waking up northern Nevada from 4-9am! A completely new experience in country music, Ten Country plays 10 country hits in a row all day! Featuring artists like Blake Shelton, Kenny Chesney, Miranda Lambert, Florida-Georgia Line, Carrie Underwood, Jason Aldean and Luke Bryan, Ten Country quickly became one of the region’s most popular radio stations. And the best news for advertisers is that every commercial is highlighted because Ten Country plays far fewer commercials than other stations. That makes Ten Country @ 97.3 a great bargain for businesses looking to attract customers between 18 and 54 years old!

96.9 The Rodeo

96.9 The Rodeo & 97.7 Carson City (KLCA HD-3)

Music fans in Reno told us they missed their favorite country from the 90's, so we launched a new station -- 96.9 The Rodeo! Also heard 97.7 in Carson City, The Rodeo features hits by Garth Brooks, Reba McEntire, Alan Jackson, George Strait, Faith Hill, Clint Black, Brooks & Dunn, LeAnn Rimes, Lonestar and many more. It's 90's country and more. And a great combination with Ten Country!

Bob 96.1 FM

Bob 96.1 FM (KZTQ)

96.1 BOB-FM is Reno’s home for “retro, rock and alternative” music from the 80s and 90s. BOB has one of the coolest playlists ever created for radio. Give it a try, you’ll be a "Bob-Head" before you know it.

Juan 101.7

Juan 101.7 (KLCA HD-4)

JUAN 101.7 plays a broad base of Spanish-language adult hits focused on the '70s '80s, '90s, and 2000s. Juan 101.7 has a core library of 1,000 titles. JUAN plays what he wants, including great music, Alex Lucas in the morning, Juan con Juan and La Neta Con Nena, and La Mezcla Xplosiva. More music, fewer commercials with low clutter, JUAN is very community and family-focused. JUAN 101.7 is "Tocando lo que le Gusta!" "Playing what you love!"

the-hog 106.5 and 92.5

The Hog FM 92.5 Reno/Sparks & 106.5 FM Carson City (KBZZ)

Reno's REAL Classic Rock with a fun attitude! Long sets of great rock songs from the 70s and 80s: from Zeppelin to Floyd, Sabbath, Rush, Seger, Leppard and more!

Network Station Programs

Traffic Center Sponsorship Opportunities


"Title" Traffic Center Sponsorship: provides the ultimate business name branding opportunity available. Reno Media Group offers a total of 2,380 announcements each month! Each and every traffic report, 17 per day on 7 of our radio stations, Monday through Friday, showcases a sponsor name. Just how big is this opportunity? It reaches 253,800 Adults an average of 15.5 times each month! Where else can you have your business name showcased to that many people? Contact the Reno Media Group for current availability and pricing.

Traffic Report Sponsorship: features a :10 second live read at the end of the report by our Traffic Announcer. Traffic sponsorship provides an opportunity for advertisers to reach active, on-the-go commuters during morning or afternoon rush hours! The most recent ratings indicate your commercial will reach an estimated of more than 172,000 listeners 18+ each month. Here is an example of a traffic report with a sponsor: Sponsorship includes one :10 announcement per day Monday through Friday on 7 of our radio stations totaling 35 per week. Contact the Reno Media Group for current availability and pricing.

Interactive Marketing

Reno Media Group has mobile-responsive radio station websites, streaming players, and mobile apps with banner and sponsorship opportunities.

Reno Media Group also offers Mobile Responsive Website Design with SEO to jump-start the web presence of your business. We can also provide additional digital marketing services for your business, including: