360° Brand Strategy: Follow the Consumer

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Broadcast Media

Reno Media Group: Our eight radio stations reach more than 264,000 listeners every week, most of the adults in the Reno/Sparks/Carson City/Lake Tahoe area. Formats include Adult Contemporary, Top 40 Hit Radio, Contemporary Country, 90’s Country, Classic Hits/Oldies, Sports Talk, and Hip Hop. Our stations target a variety of demographics that include: Men and Women ages 18-34, 18-49, 25-54 and 35-64.

Affinity Programs

Tapping into the most loyal listeners of a radio station can pay real dividends. Because we have a continually-updated smart database with the most listeners in Northern Nevada, our team can selectively target and match our advertisers to customers in the market for their products and services.


Websites present a great opportunity for banner advertising for advertisers. Placement on targeted radio stations is extremely effective, and we can zero in even more by placing ads on specific pages. When combined with other touch points available here, the return on an advertiser’s investment can be increased substantially.

Social Media

We have a large and active user base on Facebook, Twitter, YouTube and Instagram, including more than 68,000 followers on Facebook alone. Along with on-air advertising and use of our websites, these social media outlets provide an additional way we help businesses reach potential customers.

Mobile & iPad

More than 60 percent of the adults in Northern Nevada use a smartphone or tablet to browse the web or check email. That’s why our radio stations are right there on the tablets and phones. We have special apps for both iPhones and Android, and all of our websites are fully responsive. They adapt automatically and format content to match each reader’s mobile device or computer. Our mobile advertising – combined with over the air broadcasting -- provide a unique opportunity to connect with consumers while they are on the go.

Streaming Media

When you advertise on a Reno Media Group station, you automatically receive a special bonus: Your commercial will also be heard on our Internet stream, available for free on tens of thousands of desktop computers and mobile devices, including smartphones. This dramatically increases the reach of your advertising, giving even more bang for the buck! (Other radio companies charge extra for online commercials, but we include it in as part of your total advertising package.)

Podcasts & On-Demand Content

Podcasts are programs produced and featured on one or more of websites. These offer additional opportunities for creative marketing to our listeners.

Live Media & Events

Reno Media Group has opportunities for advertisers with events like Divas' Day Out, the Reno Kite Festival, Paws in the Park, Back to School Fair, Taste of Home, Hot August Nights, Cruise Nights, Baby Fair & Diaper Derby and more. We also have event opportunities for causes including the Children's Miracle Network Radiothon, Bill & Connie's Step Up for the Holidays for Step 2, Panama & Mike's Meals for Mount, and Breakfast with Santa benefitting the Ronald McDonald House.

Reno Media Group Stations

106.9 MoreFM

106.9 MoreFM (KRNO)


KRNO – known as 106.9 MoreFM – has been Northern Nevada’s top radio station for more than 16 years, the longest winning streak in the history of Nevada broadcasting. KRNO is ranked #1 among 25-54 adults, 25-54 women and adults 18-49. The More Music Morning Show with Jeff is now the top-rated morning program among women listeners. Dan Fritz hosts mid-days, followed by Rudy Michaels and then Deliah at night. MoreFM plays today’s most popular songs and targets adults between 25 and 54, with a particular appeal to women.

Alice 96.5

Alice 96.5 (KLCA)


Alice 96.5 is Reno’s hit music station and plays hits from One Direction, Iggy Azalea, Demi Lovato, Maroon 5, Taylor Swift, Ed Sheeran, and more! Alice’s morning stars, Bill and Connie, are the longest running morning team in Reno. KLCA targets women 18 to 49 and is usually second only to KRNO with women 25-54. MoreFM and Alice make for a great combination investment when targeting adults or women between 18 and 54 years old.

103.7 The River

103.7 The River (KODS)


For more than a quarter century, KODS has been Reno’s home for the greatest hits of all time. The city where “Hot August Nights” began loves the station that plays The Beatles, Heart, Rolling Stones, John Mellencamp, The Doors, Journey, Aerosmith and much more. Playing the big, fun hits from the 60s, 70s, and 80s, The River targets the 35 to 64 demographic and provides advertisers with great options to capture this lucrative target.

SWAG 104.9 & 93.5 Carson City

SWAG 104.9 & 93.5 Carson City (KLCA HD-2)


SWAG 104.9 is a contemporary music station targeting young adults from college age to mid thirties. SWAG features a polished mix of rhythmic and hip hop hits. Key artists include J Cole, Wiz Khalifa, Jay-Z and Drake. The station has state-of-the-art imaging from a cutting edge digital broadcast facility. SWAG can help your business reach more young adults than any other media option in Northern Nevada.

Ten Country @ 97.3

Ten Country @ 97.3 (KOLC)


Ten Country @ 97.3 is Northern Nevada’s new country leader. A completely new experience in country music, Ten Country plays 10 country songs in a row -- ALL THE TIME! Featuring artists like Blake Shelton, Kenny Chesney, Miranda Lambert, Florida-Georgia Line, Carrie Underwood, Jason Aldean and Luke Bryan, Ten Country quickly became one of the region’s most popular radio stations. And the best news for advertisers is that every commercial is highlighted because Ten Country plays far fewer commercials than other stations. That makes Ten Country @ 97.3 a great bargain for businesses looking to attract customers between 18 and 54 years old!

96.9 The Rodeo

96.9 The Rodeo & 97.7 Carson City (KLCA HD-3)


Music fans in Reno told us they missed their favorite country from the 90’s, so we launched a new station -- 96.9 The Rodeo! Also heard at 1230 AM, The Rodeo features hits by Garth Brooks, Reba McEntire, Alan Jackson, Shania Twain, George Strait, Faith Hill, Clint Black, Brooks & Dunn, LeAnn Rimes, Lonestar and many more. It’s all 90’s country, all the time. And a great combination with Ten Country!

Power 92.5

Power 92.5 (KSGG)


Power 92.5 is a new station aimed at young adults 25-40 years of age. We are playing the classic Hip Hop hits from the 80's and 90's that this generation grew up listening to. Plus, Power 92.5 is a locally programmed station. Our music mix is based on the “West Coast Sound”, not a homogenized national presentation.

Juan 101.7

Juan 101.7 (KLCA HD-4)


JUAN 101.7 plays a broad base of Spanish-language adult hits focused on the ’70s ’80s, ’90s, and 2000s. Juan 101.7 has a core library of 1,000 titles. Since JUAN plays what he wants, JUAN doesn’t need DJs (with the exception of Alex Lucas in the morning). More music, fewer commercials with low clutter, JUAN is very community and family-focused. JUAN 101.7 is “Tocando lo que le Gusta!” “Playing what you love!”

96.1 & 1270 AM The Buzz

96.1 & 1270 AM The Buzz (KBZZ)


96.1 & 1270 AM The Buzz is a refreshing brand of discussion on the radio. Agree or disagree, the information will provide you with the option of forming your own opinion—rather than being told what to think. Sharing ideas and honest communication can go a long way in keeping the American promise of “Life, Liberty, and the Pursuit of Happiness”!

Sports Teams

San Francisco Giants

San Francisco Giants

The World Champion San Francisco Giants call us their Northern Nevada home, and your business can be part of the excitement during all 162 regular season games and the playoffs. Every pitch, every home run and every magical moment. Reserve your Home Run advertising opportunity today!

San Francisco 49ers

San Francisco 49ers

Exciting San Francisco 49ers football is broadcast every Fall on 96.1 FM and 1270 AM CBS Sports Radio. Associating your business with the 49ers is a prestigious opportunity to set your company apart from competitors. The 49ers have one of the most affluent audiences in the NFL, delivering you a loyal customer base with tremendous buying power. Limited sponsorships are still available! Don't miss out on a Touchdown Advertising opportunity!

Network Station Programs

Monster Traffic Center


Monster Traffic Center sponsorship provides the ultimate business name branding opportunity available. Reno Media Group offers a total of 2,240 announcements each month! Each and every traffic report, 16 per day on each of the radio stations, Monday through Friday, showcases a sponsor name. Example: “The Firestone Tire Traffic Center reports no accidents this morning on highway 395 north and south bound. An accident at Moana and South Virginia has traffic backed up, look for an alternative route this morning if your commute has you in the area.” Just how big is this opportunity? It reaches 212,500 Adults an average of 26.8 times each month! Your cost per thousand listeners reached is just 80 cents! Where else can you have your business name showcased and reach a thousand adults for just 80 cents? Contact the Reno Media Group for current availability and pricing.

Traffic Report sponsorship features a :10 second announcement opportunity for advertisers all of which are broadcast in prime time. If you message can be delivered in 10 seconds, this program presents a great opportunity to reach and audiences of all of our radio stations in either morning or afternoon drive times. Here is an example of a traffic report with a sponsor: “The Firestone Tire Traffic Center reports no accidents this morning on highway 395 north and south bound. An accident at Moana and South Virginia has traffic backed up, look for an alternative route this morning if your commute has you in the area. This traffic report is brought to you by the Home Depot. This month all flooring is on sale and installation is just $99 for any size job. Go to Home Depot dot com for more details. If you need flooring, save now at Home Depot.”

Sponsorship includes one :10 announcement per day Monday through Friday on each of the radio stations. Contact the Reno Media Group for current availability and pricing.

Power Impact Sponsorship


Power Impact Sponsorship provides the advertiser with :10 second announcements that air between Monday and Sunday from 6 AM to 12 AM. A total of 200 announcements (25 per station) will air each week. Each month 238,300 Adults will hear your message an average of 5.6 times each. Contact the Reno Media Group for current availability and pricing.

Interactive Marketing

Reno Media Group has mobile-responsive radio station websites, streaming players, and mobile apps with banner and sponsorship opportunities.

Reno Media Group also offers Mobile Responsive Website Design with SEO to jump-start the web presence of your business. We can also provide additional digital marketing services for your business, including: